Corporate Video vs. Social Media Content: What Edmonton Businesses Need to Know

The right type of video can make or break connections

For Edmonton businesses, understanding the difference between corporate video and social media content is the first step in creating something that actually works.

Corporate video is your all-in, polished, evergreen content. These can be company overviews, internal training, stakeholder updates, or a heartbeat video for your website. These videos are built to last and look clean, professional, and intentional. They represent your brand at a high level and are often used in presentations, trade shows, or funding pitches.

On the other hand, social media content is often faster-paced, more casual, and designed to grab attention quickly. Think Instagram Reels, TikToks, or short behind-the-scenes edits. These off-the-cuff videos don’t have to be perfect, but they do have to be strategic. They're perfect for staying visible, sharing updates, or showcasing personality. It can be a more intimate approach to business, sharing the behind-the-scenes, wins and realities of your industry.

The good news? You don’t have to choose just one flavour of video. Many Edmonton companies benefit from a mix — a solid corporate video as their foundation, supported by regular social content to keep in touch with your audience and customers.