Drones, Timelapses, and Transparency: Keeping The Neighbours Happy During Construction
Construction projects can get dirty, and not just in the literal sense.
Deadlines shift, weather delays hit hard (like 20 cm of snow in 24 hours!?), and keeping everyone on the same page can feel like a full-time job.
That’s where video steps in. Not just as a marketing tool, but as a powerful way to communicate progress and get buy-in from the neighbourhood.
Let’s dive into drones first. Aerial footage gives you a view of the full site, helping stakeholders understand the sheer scale and progress of the project in one glance. Whether it’s a highway expansion, a new development, or an infrastructure upgrade, drone video makes your updates feel cinematic and clear, while sharing the “big picture” with the community you’re serving.
Timelapses are another underrated tool. You set up a camera, let it roll, and over time you’ve got a quick and compelling look at the entire project coming to life.
People outside of the construction world love this kind of content because the quick visuals scratch that mental itch more than reading a long-winded construction update.
And the biggest benefit of all? Transparency. Regular video updates show that you care about the neighbourhood you’re working in, but also that you're organized, proactive, and confident enough to share real-time progress. That level of honesty builds confidence and shows that your team is on top of things.
If you're working through another Alberta construction season, don’t just tell your stakeholders how it's going. Show them.
With the right mix of drone, timelapse, and professional video, you can keep everyone aligned.