How Alberta Businesses Can Leverage Storytelling in Video Marketing
Create stories people want to watch
Let’s be real. Nobody’s scrolling through their phone hoping to find a corporate video that looks like it was made using PowerPoint set to elevator music. But a great story? That’s something people actually want to watch. And the good news is the passion behind why you started your business could probably fill a book.
Storytelling in video marketing isn’t just for the major players with Super Bowl budgets. It’s a tool that Alberta businesses, whether you’re in downtown Edmonton, out in Calgary, or running a construction gig in a small-town like Lacombe, can use to turn casual viewers into loyal customers.
Start with Why (Because Nobody Cares About What Yet)
People don’t buy what you do; they buy why you do it.
Read that again.
Instead of listing out your services, tell the story of why you started, how you help customers, and what makes your business different. This is key for emotional connection. The goal is to set yourself apart, and to do that, is to tell your why with so much passion that viewers get behind it.
Show, Don’t Tell
The old adage of “actions speak louder than words” still ring true today. Let’s film your real customer experiences, show the behind-the-scenes clips, or create a time-lapses of your work. Let people see your brand in action, rather than just listing off reasons why you’re great.
Make It Personal
Albertans are supporting local more than ever (especially with the tariffs!), but they need to see the people behind the business. Whether it’s your team, happy customers, or even your shop dog chilling in the back (because every Alberta business needs a Barketing Director), making it personal builds trust.
Keep It ‘Berta
Alberta has some of the most stunning scenery in the country! When I first moved here, I had ZERO clue how diverse our landscape was. Frame your shots with the Rockies in the background, film your brand story with the Badlands as your set, or shoot a testimonial video at a classic prairie roadside stop.
When people see shots of their “backyard”, they get stoked and connect faster.
Our neck of the woods is wonderfully diverse and full of surprises at every turn, and we should be using it as our secret marketing weapon every chance we get.
Wrap It Up with a Call to Action
A good story always has an ending. Give your audience a clear next step—whether it’s visiting your website, booking a consultation, or just following along for more great content. And make it sound human. “Let’s chat over a Timmies” works way better than “Click here to learn more.”
Make Albertans care
Storytelling in video marketing isn’t about selling, it’s about making our community care. And in a world full of forgettable content, a good story makes your brand sticky.