Why Every Alberta Construction Project Needs a Stakeholder Video Strategy
In Edmonton, construction season is basically its own unofficial fifth season.
Roads are torn up, new developments are popping up everywhere, and everyone from city planners to local residents has an opinion (or ten). That’s why having a solid stakeholder video strategy is essential to keeping the neighbourhood you’re working in happy and “in-the-know”.
Whether you’re a project manager, developer, or marketing lead, creating consistent visual updates keeps everyone in the loop, without having to answer multiple repetitive emails. Progress videos (like the one we filmed below) can show progress, highlight milestones, and most importantly, build trust with your stakeholders.
Drone footage is especially powerful in this space. With a bird’s-eye view, stakeholders get a sense of scale, progress, and location that’s hard to communicate through static photos or reports. A smooth aerial timelapse of a site coming together over time? Chef’s kiss.
Photography also plays a key role. High-quality images captured throughout the build can be used for insurance, internal updates, funding reports, or even media outreach. When you’ve got the right team capturing those moments (hi, that’s us), you can build up a solid bank of content that tells the full story, from groundbreaking to ribbon-cutting.
Alberta projects deserve more than just blueprint PDFs and shaky phone videos. With a professional video strategy, you’re not just showing progress, you’re building confidence, clarity, and connection at every stage of the project.
