How to Choose the Right Photography Style for Your Business in Edmonton & Western Canada
Your photos need to convey who you are, what you do, and who you’re trying to reach.
Whether you’re in downtown Edmonton or running a business across Western Canada, working with a professional photographer can move your brand forward.
Let’s break down a few photography styles.
Construction Photography gives stakeholders context.
These photos inspire hope for the neighbourhood you’re working in, and showcase your work in progress getting to the finish line.
Editorial Photography is driven by story.
Think magazine-style, dramatic lighting, purposefully styled shots. It’s great for brands that want to express personality, culture, or mission in a more artistic or narrative way. Perfect for campaigns, features, or standout web content.
Lifestyle Photography is all about capturing real people in real (but nicely lit) situations.
It’s relaxed, warm, and personal. Ideal for events, service-based businesses, hospitality, wellness, or anything community-focused. It makes your brand feel human and approachable.
Corporate Photography leans more traditional and professional.
Think headshots, boardroom shots, team meetings. Clean, neutral, and polished. Great for finance, law, tech, and industries that want to build trust and credibility. For this photoshoot with Jo-Anne Wright, she wanted imagery that reflected the ward she represents.
Branding Photography brings elements from all of the above but is tailored specifically to you.
It's custom, strategic, and built around your visual identity. The colours, mood, props, locations, and story that define your brand.
Aerial Photography can showcase just how big your project actually is.
Using drones, we can give your customers an idea of progress, scale, and a birds-eye-view of what you’re working with.
Whether you're looking for something bold and editorial or calm and lifestyle-forward, we'll help you create a visual library that works across websites, social, and print. Something that actually represents you.